








Sales Play Builder
Your tactical guide to create sales plays that convert.
Designed for SaaS companies and system integrators, this workbook helps you build repeatable, high-impact sales plays using the KGAM framework (Know. Grow. Assess. Measure). From aligning strategy to activating the field, it includes everything you need to turn GTM plans into pipeline.
Includes:
✔ ICP + use case templates
✔ Sales play architecture & messaging
✔ Enablement readiness tracker
✔ KPI dashboard to measure results
Bring structure to your strategy—and results to your revenue.
Your tactical guide to create sales plays that convert.
Designed for SaaS companies and system integrators, this workbook helps you build repeatable, high-impact sales plays using the KGAM framework (Know. Grow. Assess. Measure). From aligning strategy to activating the field, it includes everything you need to turn GTM plans into pipeline.
Includes:
✔ ICP + use case templates
✔ Sales play architecture & messaging
✔ Enablement readiness tracker
✔ KPI dashboard to measure results
Bring structure to your strategy—and results to your revenue.
Your tactical guide to create sales plays that convert.
Designed for SaaS companies and system integrators, this workbook helps you build repeatable, high-impact sales plays using the KGAM framework (Know. Grow. Assess. Measure). From aligning strategy to activating the field, it includes everything you need to turn GTM plans into pipeline.
Includes:
✔ ICP + use case templates
✔ Sales play architecture & messaging
✔ Enablement readiness tracker
✔ KPI dashboard to measure results
Bring structure to your strategy—and results to your revenue.